Ad Creative Testing That Runs Itself
Ad creative testing means running several ad versions against each other and keeping the ones with the best results. GeneratedUGC launches your UGC variants to Meta and TikTok as a structured test, tracks CTR, CPA and ROAS per variant, pauses losers by your rules and creates new iterations of the winners.
Free text preview of hooks, angles and a script. Video ads render on paid plans.
Plans start at $299 a month. See pricing
Spend
Blended CPA
ROAS
| Variant | CTR | CPA | ROAS | State |
|---|---|---|---|---|
| V-01 Problem and solution, Maya | 2.9% | $18 | 3.4x | Winner |
| V-06 Before and after, Ava | 2.4% | $21 | 2.9x | Winner |
| V-03 TikTok made me buy it, Priya | 2.2% | $24 | 2.6x | Winner |
| V-04 Testimonial style, Lena | 1.6% | $31 | 1.8x | Testing |
| V-02 Expert explainer, Jon | 1.1% | $47 | 0.9x | Paused |
The testing loop
One loop per product, repeated weekly. You set the rules once.
-
01
Launch
Variants go live in your ad account with a budget cap per test and naming that maps back to hook, angle and creator.
-
02
Measure
Metrics sync from Meta and TikTok every few hours. Each variant shows spend, CTR, CPA and ROAS.
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03
Kill
Variants that spend past your threshold without hitting your CPA or CTR floor are paused.
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04
Iterate
Winning hooks get new bodies, creators and settings, and the next round starts.
Kill rules you can set
Rules run on your numbers, not ours. Change them per product or per workspace.
| Rule | Example setting | What happens |
|---|---|---|
| Spend without purchase | Spend over 2x target CPA, zero purchases | Variant paused |
| Low click rate | CTR under 0.8% after 3,000 impressions | Variant paused |
| CPA ceiling | CPA over 1.5x target after 2 days | Variant paused |
| Winner threshold | ROAS over target with 3 or more purchases | Marked winner, iteration queued |
Why testing ingredients beats testing whole ads
Testing whole ads tells you that ad 7 won. Testing ingredients tells you why: the hook, the angle or the creator. Every variant here is assembled from tagged parts, so the leaderboard can roll results up by hook and by angle.
That is what makes iteration useful instead of random. Start with the AI ad generator to produce the variants, launch them on Meta or TikTok, and compare plans on the pricing page.
What you get
- Results grouped by hook, angle and creator
- Budget caps per test
- Every pause logged with the reason
- You approve or automate iterations
Frequently asked questions
How much budget do I need for a creative test?
Enough for each variant to get a fair read. Many teams start with a fixed daily cap per test and let kill rules redistribute spend toward stronger variants.
Does GeneratedUGC spend money from my ad account?
Tests run in your own Meta and TikTok accounts within the caps you set. You can pause any test at any time.
Can I test ads I made elsewhere?
The loop is built around variants created here, because the tagging of hook, angle and creator is what makes the results readable.
How often are metrics updated?
Metrics sync from the ad platforms several times a day, and kill rules run after each sync.
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See the hooks we would write for your product
Paste a product link. You get angles, hooks and a full script in under a minute, then decide whether to render and test the videos.